BOE: From "ONE" to Ecological Co-Creation: BOE Defines a New Paradigm for the Industry Through Its Sustainable Ecosystem Brand

As industrial ecosystems undergo accelerated restructuring, corporate competition is no longer confined to products or technologies, but to value creation capabilities across longer chains and larger systems. BOE has elevated sustainability to the level of brand strategy and, through its "ONE" system, built a shared value language that spans industries, regions and stakeholder roles: enabling more partners to achieve synergistic growth around green innovation and ecological cocreation.

BOE's sustainable brand development begins with the continuous refinement of its governance system. From the release of its first Corporate Social Responsibility Report in 2010, to the establishment of the CSR Management Committee in 2013, and then to the 2024 upgrade that incorporated sustainability into the responsibilities of the Board of Directors with the creation of a dedicated Sustainability Committee, BOE has gradually formed a clear three- layer governance architecture. In 2025, the company launched the display industry's first sustainable- development brand in China: "ONE (Open Next Earth)" - marking the shift from conceptual positioning to brand level expression. "Open", "Next" and "Earth" respectively represent openness and inclusiveness, innovation leadership and sustainable ecology; together, they form the unified value language through which BOE communicates with industry partners, and serve as the cultural foundation and action framework of its sustainable brand.

Around "Open", BOE significantly enhances its public value through ecosystem building and public- welfare action. With its "Screen of Things" strategy, BOE has empowered more than 5,000 partners and implemented over one hundred application scenarios, while also leading the establishment of the International Digital Art Display Standards Alliance, advancing ecological cocreation. In corporate social responsibility, BOE has partnered with UNESCO to launch STEM teacher- training workshops in Kenya; its "Lighting Up the Road to Growth" project has built 156 smart classrooms across ten provinces and municipalities in China, and the company has collaborated with the Palace Museum to deliver one hundred public cultural classes. BOE has also carried out 1,781 medical- public- welfare activities, continuously expanding the ecological influence of technology for good.

Around "Next", BOE maintains deep respect for technology and a firm commitment to innovation. The company has accumulated more than 100,000 patents, led or participated in the development and revision of 429 technical standards, and launched the first technology brand in China's semiconductor- display sector. Its "Al+" strategy covers manufacturing, products and operations. The launch of the BOE Blue Whale Display Foundation Model significantly improves production efficiency and product intelligence. BOE continues to deepen innovation in natural- light display technology, LTPO, oxide- based technologies and other green eye- care solutions; meanwhile, breakthroughs in perovskite photovoltaics and zero- carbon buildings are reshaping consumer experience.

Around "Earth", BOE has formulated six action pathways, establishing a comprehensive green- development loop that covers both its business operations and the full lifecycle of its products, driving industry- wide green transformation. Eighteen BOE factories have been recognized as "National Green Factories," including one "National Zero Waste Enterprise," one "Lighthouse Factory," and two "Zero Carbon Factories." Nine factories have joined the Science Based Targets initiative (SBTi), collectively leading the industry's green development.

As a leading IoT innovation enterprise, one of BOE's most distinctive capabilities is its ability to build stakeholder consensus. BOE has taken the lead in forming the High- Value Ecological Industry Alliance, collaborated with UNESCO to support the "Decade of Science" initiative, and driven the formulation of industry standards — extending sustainability from an internal corporate strategy to a mechanism for industry- wide collaboration, and evolving it into a shared agenda across the sector.

As green technologies, zero- carbon manufacturing and ecosystem collaboration continue to advance, BOE is demonstrating what a "future- oriented technology brand" should look like. Sustainability is not an accessory to technological innovation but the underlying logic of future innovation. When sustainability and technology reinforce each other, brand power evolves from product level capability into system- level capability. This pathway, emerging from the intersection of the two, is providing the industry with a long- term direction for the future.