Bosideng Group: Unlocking a Sustainable Growth Curve through Product Innovation

For a long time, the apparel industry has faced structural challenges such as the disconnect between design and recycling, difficulty in scaling circular materials, and insufficient carbon- transparency mechanisms. Bosideng's sustainable product system is addressing these pain points: improving recycling efficiency through mono- material design, breaking the upper limits of circularity through innovative materials, and enhancing transparency through full- value- chain carbon management. In a highly fragmented industry, such systematic product innovation is both emblematic and pioneering.

Bosideng's sustainable brand development begins with a top- down strategic drive. Confronted with the structural pressures of high energy consumption and high resource dependency in the traditional apparel industry, Bosideng introduced its "1+3+X" ESG strategy, and further formed a strategic framework of "one platform, six topics, and thirteen initiatives", integrating environmental and social issues into its core operating system. The Board of Directors has placed sustainable development at the center of its agenda, committing to achieving net- zero emissions in operations by 2038 and outlining a clear implementation pathway.

Following the establishment of the strategy, Bosideng built a technological foundation for sustainable products around innovation. In the 2024/25 fiscal year, the R&D team launched the CIRCULAR 3.0 circular- design product line, achieving the long- sought closed- loop "garment- to- garment (G2G)" regeneration target in the apparel industry. Except for goose down, all materials in the product are made of mono- polyester, addressing the long- standing challenge of recycling mixed fibers and significantly improving resource recovery rates. Bosideng also adopted an innovative down- protein fiber transformation technology, converting post- consumer down into regenerated protein- fiber fabrics, enabling secondary utilization of raw materials and expanding the industrial application boundaries of circular materials. In addition, Bosideng applies dope- dyeing technology, avoiding the heavy water use and wastewater emissions associated with traditional dyeing, fundamentally reducing pollution and carbon emissions during production. With breakthroughs in both technology and environmental performance, the CIRCULAR 3.0 series won the ISPO Global Design Award (Gold) and the IDEA International Design Excellence Awards (Silver), indicating that its product- side innovation has received recognition from global professional institutions.

Building on these technological innovations, Bosideng further constructs its sustainable brand through a diversified product matrix. Based on lifecycle carbon- management principles, the company launched a zero- carbon product system that strictly adheres to ISO 14067 standards, calculating carbon emissions across the entire lifecycle—from raw materials to distribution. Through material optimization, photovoltaic application, low- carbon processes, eco- friendly packaging, and logistics optimization, Bosideng achieves systemic carbon reduction. In the 2024/25 fiscal year, its suppliers generated 1,329 MWh of photovoltaic electricity, and the per- unit express- shipping carbon footprint of core products decreased by 4%. Several major product categories, including down jackets, outdoor jackets, and sun- protection apparel, have obtained zero- carbon certification from the China Quality Certification Center (CQC).

Bosideng's sustainability efforts do not stop here; the company is further driving participation across the entire value chain. It has built a digital platform enabling 100% ESG performance traceability for core suppliers, while also engaging consumers in garment recycling and environmental public- welfare activities: forming a responsibility loop that extends from the supply chain to the consumer end. "Sustainable branding" is no longer a standalone corporate concept, but a system capability co- created by Bosideng and its partners.